Ideas, visual communication, illustration, photography and creative direction from the western edge of Scandinavia to the world.
Famed Vancouver writer Douglas Coupland (Generation X) resumed his career as a visual artist in 2001. He has created Digital Orca for the Vancouver Convention Centre.
The concept was inspired by the idea that from one’s imagination anything is possible. Drawing from the theatrical world of fashion photography, Superfad chose moments of visual drama and magic, with spherical objects representing the dot in “make.believe” as a connecting through-line.
Superfad Director/Executive Creative Director Will Hyde captured a live action, slow motion narrative with imagery that would showcase the picture value of Sony BRAVIA high definition televisions including color fidelity and detail. The project’s effects and animation, completed in just under three weeks, was creative directed by Carlos Stevens.