Bahrain Telecommunications Company – (Batelco) – is the principal telecommunications company of Bahrain.
Our challenge was to create a corporate film in a clutter-breaking manner,” explains creative director Fadi Yaish, “which would establish the new brand positioning locally, regionally and in the international market, without the media budget to achieve it. The most effective and innovative solution was to create an idea that leveraged the online media and social networks, to take it across all borders.
More than 12 months in the making, the film – which was produced by City Film in Beirut (in co-operation with Spy Films), with Unexpected on the post – has been racking up fans on Facebook. Currently at over 100,000, the page is receiving an average of 85,000 daily post views from 46 different countries.
M a k i n g – o f
All visual effects created by Unexpected GmbH, Stuttgart (unexpected.de)
This is the making-of our ad Batelco “Infinity”. It was a three days shoot and more than 100 visual effect shots had to be realized.