Volkswagen is the most-loved car brand in the Netherlands. But not on Facebook… Our task was to make the brand as loved on facebook as it was in real life. We started from the simple fact that Volkswagen and facebook actually share the same social principal: Getting people together. So we asked our fans to choose between the icons: The Beetle or the Camper van. The fans had to put on their working gloves and help us build the most social version: The Fanwagen.
A project made by ACHTUNG! Holland in 2011